WileyDesign owner and visual identity expert, Carol Wiley, has spent the majority of her career working as a graphic designer and art director. She has a degree in Fine Arts and Communication from Southern Illinois University. What has she learned? Visual impact and aesthetics are important, but so are making deadlines, considering your budget, and ultimately influencing your customers with deliverables that tell your story, are concise, enjoyable, and easy to use.
Previously manager of corporate design for the footwear giant — Caleres (previously Brown Shoe Company, maker of brands such as Naturalizer, Famous Footwear, Buster Brown, etc.) Carol was a key player in the company’s name change and branding in 2000. Responsible for overseeing corporate brand consistency globally, Carol also designed signage for overseas offices, corporate ads, website, annual reports, newsletters and art directed fashion, retail and event photography.
Located in the Denver area, Carol operates WileyDesign, (since October 2005) which is a full-service design studio specializing in identity programs. Backed by a pool of skilled professionals for services such as branding, website programming, PR/marketing and copywriting, WileyDesign can be your one-stop-shop for a comprehensive identity program and all of your communication needs.
Photo: Carol in Italy, “brushing up” on her acrylic painting.