All posts by Carol Wiley

Mile High Ingredients — Logo Design


Ingredients for Wellness

Mile High Ingredients is a 48 year-old company based in Denver. They are unique because they offer a wide array of ingredients for the active health and wellness markets. They have over 12,000 organic or natural products made from fruits, spices, vegetables, and herbs for use in food supplements, nutritional bars, sports beverages, snacks and more. They partner with companies like KIND (nutrition bars)—as an example, to provide custom ingredient solutions. WileyDesign designed their new logo, tagline, stationery, and marketing materials in collaboration with Six Degrees Studio. Mile High Ingredient's new website will be launching shortly. One of the benefits of working with different industries is learning so much about the back-end of a business... but that is another blog!    

Sleep Naturally…Wake Up Refreshed!

The Danican brand: simple, clean, with a timeless quality.
The Danican name is a contraction of the words Danish and American. They are a Danish-based producer and designer of innovative bed products since the year 2000. When they entered the American market in 2014, their existing product name was unavailable for registration in the US. WileyDesign was hired to design the logo for their new company name. The process involved a series of discussions and back-and-forth explorations with the client. Completing a message strategy questionnaire with the client in advance of the creative process is WileyDesign's standard protocol. Understanding their market differentiation and their potential customer is critical information to achieve a successful design. The red swooshes are symbolic of a sleeping figure. The result is an iconic word mark* that suggests comfort. To explore their bed products, visit!         *A word mark is a combination of a graphic and/or stylized type that spells out the company name.

Every Yacht Needs a Name

And this fine boat got a name and a logo as well!
My client who lives in Dallas, referred WileyDesign to his friend who had just purchased a yacht and needed help in creating a the boat's name and logo. Because of his Swedish heritage he wanted a viking theme. They decided on the name — it would be called Norseman. The logo? He and his wife had an idea of what they wanted — a crest, perhaps with laurel leaves and images that represented their Florida cruising adventures, and at the last minute they wanted to add an "H" to represent their last name. The photos show the final result. They loved the gold and navy color scheme, but also liked the logo in blue and green. So they asked me to provide them with both versions. If this was a corporate identity or a new product launch I would highly recommend using only one color scheme because consistency is the foundation for great brand recognition.  (see previous blog story). They now have embroidered hats, napkins, a flag, and there was talk about imprinting cocktail glasses and maybe making a chrome relief of the logo for placement on the back railing of the boat. We have some happy boaters.  Now I just need to catch a ride. :)  

Consistency Infers Trustworthiness

Perception is important. Research shows that consistent branded visuals can substantially increase your visibility and trustworthiness.

Logo Design — Before and After
Energy Feeds International is a leading provider of feed supplements to the dairy industry. An inhouse branding strategy led them to change the NAME and VISUAL LOGO for several of their key products. The design goal was CONSISTENCY and to keep their existing color palette for each product, but create a "product family" to reinforce the high recognition factor of the Magna name. Here are the logos, before and after the design update.   Updating the packaging with the new logo was simple because the color scheme remained the same. Did you know...research shows visual consistency is the #1 element that instills trust with your customers? This also rings true for customer service and quality control.
MagnaBlend feed bag with new logo
Website Design Success
Energy Feeds International's website designed by WileyDesign and Six Degrees Studio several years ago is still performing very nicely for them. Check it out here  

My Logo Closet #3

Revealing more images from my logo closet—drawer #3.
Telling the client's story through images... These logo concepts were shelved in exchange for another more delineative concept, but I thought they were worth showing. Contact WileyDesign if you are interested in a logo design for your company.      
For a mattress store
Sleep Naturally. Wake Up Refreshed.
Science and Nutrition—Naturally
Good communication is the foundation for success

These logo concepts are the property of WileyDesign. Modifications of the concepts are available for purchase.