Browsing category Design

2021 was that kind of year, a continuation of a decade that’s been very unusual. And as we begin 2022, I am still in shock and grief about the recent Marshall Fire just a half mile away, that ravaged over 1000 homes and caused panic, loss and uncertainty for so many of my neighbors. It seems we are in a constant flux of pandemic crises and extreme weather, airline cancellations and supply chain issues, postponement of social events, and then there is all of the differences of opinions stirred up between us.

Bright Moments

Children's Book

There were some bright spots for WileyDesign in 2021. It started with the design of the children's book, “Inside Mama’s Tummy” written by WileyDesign's financial client Marci Malzahn. This was a passion project for Marci to celebrate her first grandson. I worked carefully with her inspired prose to design the inside and cover of the hardback book that is now currently at press. I can’t wait to show it to you, but I am honoring client confidentiality — no spoilers here! — so I will give you only a tiny preview for now.

Marci uses the fun analogy of comparing the baby’s weight and length to fruits and vegetables to provide a visual of how quickly the babies grow inside the womb. “Dog” is introduced as the main character throughout the story, playing with a fruit or vegetable to create a point of reference. Look for the book release soon!

Fundraising in Wyoming

Another bright spot is my continuing work with the City of Lander, Wyoming, on their fundraising materials. They hired WileyDesign to create the marketing materials which will aid them in attracting major donors for a new assisted living facility called Table Mountain Living Community. The team has been great to work with and I look forward displaying the completed brochure, pledge cards and folder design soon.

Garden to Grace Logo Design

Since both of us are avid gardeners, we developed a rapport swiftly. It didn't take long after Dick Bruso* completed Dianne Buffington's branding package and introduced her to me, that she and I were exchanging names of our favorite flowers and proudly emailing each other photos of our gardens. As a speaker and writer, Dianne is keen on guiding her audience and workshop participants to learn how to grow and blossom. The garden analogy is perfect for her branding theme—I was excited to see what I could come up with for her logo design.

Garden to Grace is a organization that supports women—especially those who have had calamity in life—through a variation of spiritual writings, workshops, activities, online classes, and speaking engagements. As Dianne described, they are "soul gardeners who dare to dream, dig the work, and do the do." 

In designing this logo, I illustrated some key words and phrases I heard during our message strategy meeting: seed to flower, awakening, uplifting, upward movement. The idea of garden and growth was depicted with the leaves, and grace was represented with the dove. Below is a quote Dianne shared with me from one her peers who saw the finished logo I had designed for her:

"I can't imagine trying to put someone's life mission/message into a logo!
I would need a whole 18x20 canvas and several lines of poetry to accomplish what she did, lol, I'm astonished."   

—Brenna

*Dick Bruso, founder of Heard Above the Noise, helps speakers amplify their voice through branding and create powerful marketing, and relationship-building strategies.

Main blog image: "Sunflowers" oil painting on wood palette, 4" x 9" by Carol Wiley, 2020.

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. . . TO SAVE MORE LIVES

STAR Teams^® is a dedicated group of board-certified thoracic surgeons and clinical care managers that work together to surgically recover donor lungs and hearts, and deliver them to the awaiting transplant recipients.

The custom folder, pictured below, was designed by WileyDesign as an informational and marketing packet for client: Dr. Hassan Tetteh. Hassan is an expert in surgical transplant organ recovery. He has been working to establish the efficiency and logistics of his organization for nearly 10 years. But this year more and more hospital centers are realizing the benefits of working with STAR Teams.^®  To date, 28 surgical centers, many of them well-known, such as Johns Hopkins School of Medicine and Duke Health, have contracted with STAR Teams^® and the outcome is outstanding: increased clinical transplant outcomes, decreased costs, and more lives saved!

It is a joy to work with Hassan, and I am particularly proud of this project which was a true client/designer collaboration. We worked diligently to create a sophisticated brochure to wield more awareness of STAR Teams^® and emphasize their highly skilled services.

Watch Hassan's TEDx talk to learn more about his enthusiasm and passion for heart and lung organ recovery for transplants.

Hot off the press

A custom die cut folder with a 4-page stapled insert and pocket.

 

Design and content writing by WileyDesign.
Printed in Denver, CO

Local decisions, local funding

Located in Northeastern Colorado, Equitable Savings & Loan Association has been locally owned and operated under the same ownership and the same name since it first opened for business in Colorado on August 1, 1954. Today, Equitable manages more than $200 million in assets and has 10 full-service branches located in Akron, Brush, Burlington, Fort Collins, Fort Morgan, Julesburg, Limon, Sterling, Wray and Yuma.

WileyDesign has been designing ads for Equitable Savings & Loan for over a decade. That design role has now increased to overseeing all of their Marketing Services: developing their yearly marketing plan, writing media copy, placing radio and newspaper ads, determining mailings for direct mail postcards and fair lending programs. If all goes as hoped, a new website is on the horizon.

We're Devoted Campaign

WileyDesign created a We're Devoted campaign that uses appealing photos of a Jack Russell terrier to bring attention to the benefits of local banking and personalized service. As one of Equitable's loan officers  said to me, “We are an institution around here." And he's right about that. They’re right around the corner, and they seem to know everyone by name as they pass on the street.

This is something people are leaning back into these days ... taking jobs with local businesses, keeping funds close to home, and using the qualified services from people who live in your hometown.

[caption id="attachment_1266" align="alignleft" width="300"] 2018 Interest Rate Promotional Ad[/caption]

[caption id="attachment_1267" align="alignright" width="178"] County Fair Ad[/caption]