Sleep Naturally…Wake up Refreshed!

The Danican brand is simple, clean and will remain fresh over  time. It represents quality and expresses confidence.

The Danican name is a contraction of the words Danish and American. They are a Danish-based producer and designer of innovative bed products since the year 2000.

When Danican entered the American market in 2014, WileyDesign was hired to design the logo. The process involved a series of discussions and back-and-forth explorations with the client. Completing a message strategy questionnaire in advance of the creative process is WileyDesign’s standard protocol. Understanding their market differentiation and their potential customer is critical information to achieve a successful design.

The result is a striking word mark. (A word mark is a combination of a graphic and/or stylized type that spells out the company name).

To explore their bed products, visit!