Top Social Media Demographics for Marketers

Social media marketing is imperative to the growth of your business. How else would you reach the 2.3 billion active social media users on a personal, engaging, and memorable level? However vital it may be, social media is often neglected by business owners. With so many different networks, the task can easily become overwhelming and messy, which causes inconsistent and disappointing results.

The trick to managing social media like a pro is to work smarter – not harder. Don’t spread yourself too thin. It’s not worth your time or money to leave your mark on every social network.

When we sign a new client, our social media director creates a marketing strategy designed to achieve the best results in their industry. Part of this process includes knowing which social media platforms will be most beneficial to each individual client.

Instead of scattering your name across every network possible, focus your efforts on building a solid reputation on the major social platforms that cater to your targeted audience.

Facebook should be a staple in your social media marketing strategy. This platform is overflowing with opportunities for your business, from Facebook Ads to extensive analytics. With a remarkable count of 1 billion daily users, it’s possible for just about any industry to thrive. Trust us on this: your company needs a Facebook account.

Facebook Demographics for Marketing:

Facebook boasts broad demographics, which makes it a fantastic marketing tool for any business. If your targeted audience is comprised of educated adults who are established in a career and fairly well off financially, Facebook is a great place to start.

• 71% of American adults with access to the internet
• 82% of internet users between the ages of 18 and 29
• 79% of internet users between the ages of 30 and 49
• 76% of female internet users
• 66% of male internet users
• 72% of Facebook users have incomes of over $75,000.
• 74% of Facebook users continued education after high school.

Did you know that YouTube is the most popular search engine, second only to Google? YouTube reaches 81.2% of internet users in the U.S. Video marketing is becoming increasingly powerful for businesses of all types and sizes. Take advantage.

Youtube Demographics for Marketing:

• Over 1 billion users
• Largest demographic is users between the ages of 25 and 34
• 46% female users
• 54% male users
• 46% of users have incomes of over $75,000
• 45% of users continued education after high school

YouTube statistics are outstandingly precise, which means you can discover exactly what your targeted audience is searching for. Check out this report on 39 Astounding YouTube Demographics to learn all about it.

Oh, Twitter. What a love/hate relationship for everyone involved.

I’m not sure what your generation’s fascination is with documenting your every thought, but I can assure you, they’re not all diamonds.

-Mr. Griffith on Easy A

I know that line was originally about Facebook, but at 140 characters or less, I’d say the line rightfully belongs to Twitter. Aside from documenting your every thought – which you shouldn’t – Twitter is a great platform to connect with your potential buyers, offer customer support/service, and connect with other industry leaders.

Twitter Demographics for Marketing:

• 320 million users
• 1/3 of American teens with internet access
• 32% of Tweeters are between the ages of 18 and 29
• 25% of Tweeters are between the ages of 30 and 49
• 15% of female internet users
• 22% of male internet users

Pinterest is an incredible channel to take full advantage of, especially if your ideal buyer is a woman between the ages of 18 and 49. If you own an ecommerce website that caters to women, then Pinterest is the perfect platform for you. 55% of online shoppers in the US chose Pinterest as their favorite social media platform.

Pinterest Demographics for Marketing:

• 100 million users
• 34% of internet users between the ages of 18 and 29
• 28% of internet users between the ages of 30 and 49
• 27% of internet users between the ages of 50 and 64
• 42% of female internet users
• 13% of male internet users
• 81% of Pinterest users are female
• 34% of Pinterest users have incomes of over $75,000
• 32% of Pinterest users have some form of higher education

Instagram is your company’s showcase. In a world of online clutter, Instagram keeps things simple and focused on visuals. Show off your product, your services, or some “behind-the-scenes” posts to connect with your audience on a more personal level.

Instagram Demographics for Marketing:

• 400 million users
• 53% of users are between the ages of 18-29
• 25% of users are between the ages of 30-45
• 17% of users are 50 years old and up
• 49% of Instagram users are female
• 51% of Instagram users are male
• 52 percent of Instagram users have incomes of over $50,000
• 24% of users have some form of higher education

There are plenty of ways to build an organic Instagram following as a business, but this platform also provides advertising options, which are performing quite well. Instagram users are two and a half times more likely to click on ads than on other social media platforms. (Griffith, 2015)

LinkedIn is an incredibly lucrative platform for networking professionals and advertisers. This social media channel is the perfect opportunity to brag about your skills and experience. In fact, it’s encouraged! Connect with other experts in your niche, stay current on industry news, and share your opinions and ideas.

LinkedIn Demographics for Marketing:

• 300 million users
• 31% of users are between the ages of 30 and 49
• 30% of users are between the ages of 50 and 64
• 23% of users are between the ages of 18 and 29
• 44% of users are female
• 56% of users are male
• 44% of users have incomes of over $75,000
• 75% of users have incomes of over $50,000
• 50% of users have some form of higher education

Snapchat users primarily use the app for three main reasons: to get a new perspective of lives that are not their own, to watch real-time events, and to express themselves. This app is an awesome way to give your audience an inside look at your team, your process, or your personal life! Offer expert advice and give followers a peek at what goes on in the office.

Snapchat Demographics for Marketing:

• 45% of users are between the ages of 13 and 24
• 26% of users are between the ages of 25 and 34
• 70% of Snapchat users are female
• 30% of Snapchat users are male
• 62% have incomes of over 50,000

Remember, you’re not restricted to a typical Snapchat account. This platform is one of many that have implemented genius advertising options for companies and brands!

In order to effectively utilize social media demographics, you need to first know your targeted audience. Who are you selling to? Who are you struggling to reach? Once you’re familiar with your ideal buyer persona, you can craft a social media strategy for your business that will be powerful and precise. Don’t waste your time on social channels that are of no benefit to you! Focus on the networks that attract your targeted audience.