Learning from the Best: Top CRO Case Studies

Google Ads Tag Manager: Streamlining Your Ad Tracking

Streamline tracking and boost ROI with google ads tag manager. Learn setup, privacy features, and pr...

June 9, 2025

Understanding Google PPC Charges: A Cost Guide

Learn how google ppc charges work, what impacts your costs, and how to budget and optimize your Goog...

June 4, 2025

End of the Road: How to Close Your Google Ads Manager Account

Learn how to delete google ads manager account step-by-step, including requirements, troubleshooting...

May 28, 2025

Unlocking the Secrets of Google PPC Management

Unlock Google PPC management secrets to boost ROI, drive growth, and master campaigns with proven st...

May 19, 2025

Google Ads Data Manager: Your Guide to Smarter Advertising

Unlock smarter advertising with google ads data manager. Learn setup, benefits, best practices, and ...

May 12, 2025

A Practical Guide to PPC Management Services

Master PPC Management with expert tips, proven strategies, and actionable steps to boost ROI and con...

May 7, 2025

Google Ads Management Made Easy: Your Ultimate How-To Guide

Learn how to manage google ads account easily with expert tips on setup, access, billing, optimizati...

April 30, 2025

Finding the Best PPC Management Company for Your Business

Discover how to choose the best ppc management company for your business with expert tips, strategie...

April 25, 2025

Manual CPC Demystified: Take Charge of Your Bidding

Unlock the power of manual cpc bid strategy! Gain control, optimize keywords, and maximize your Goog...

April 24, 2025

PPC Management: Why Continuous Optimization is Key

Learn why continuous PPC management is essential for ROI, how to evaluate if you need to continue PP...

April 14, 2025

Bid Strategy Breakdown: Finding the Perfect Fit for Your Ads

Discover the perfect bid strategy google ads for your campaign. Learn types, strategies, and tips to...

April 7, 2025

Maximizing ROI with Professional PPC Campaign Management Services

Maximize ROI with expert PPC campaign management services that boost conversions, target traffic, an...

April 6, 2025

Facebook PPC: 35 Proven Strategies to Grow Faster [2025]

Facebook PPC advertising delivers the highest ROI out of all social ad platforms. What is Facebook P...

April 4, 2025

How to Lower CPC in Google Ads: 19 Proven Strategies (2025)

If you’re reading this, you probably work hard for your money and hate watching your Google Ads CP...

April 3, 2025

Facebook Ads Retargeting Strategy: Your Complete Guide [2025 Update]

If you are not yet running any Facebook retargeting campaigns, you have missed out on a huge goldmin...

April 3, 2025

PPC Consulting Management: Expert Tips and Strategies

Boost your business with expert consulting management ppc tips, from strategy to optimization for ma...

April 2, 2025

The Art of Bid Adjustments: Fine-Tune Your Ad Strategy

Learn bid adjustments to boost PPC campaigns, control ad spend, and improve ROAS with data-driven st...

March 26, 2025

The Ultimate Guide to PPC Management Costs: What to Expect

Discover how much does ppc management cost and what factors influence it. Learn to budget effectivel...

March 22, 2025

Manage Like a Maestro: Google Ads Software Solutions

Discover top Google Ads management software features, choose the right tool, and optimize your campa...

March 14, 2025

A Comprehensive Guide to Managing Google Ads for Clients

Learn how to manage google ads for clients effectively with our expert guide on setup, optimization,...

March 11, 2025

PPC Management 101: Everything You Need to Know to Get Started

Discover what is PPC management and learn to create, optimize, and manage campaigns effectively. Sta...

March 7, 2025

How to Master Google Ads Management in 30 Days

Master Google Ads Management in 30 days with strategic tips, tools, and insights for optimizing camp...

March 5, 2025

PPC Campaign Management: Strategies for Success

Master ppc campaign management strategies to boost traffic, optimize ads, and increase conversions e...

February 28, 2025

Expert Amazon PPC Managers: Who to Hire and Why

Hire an expert amazon ppc manager to boost ad performance and drive growth. Discover key skills and ...

February 17, 2025

From Setup to Success: Managing Your Amazon PPC Campaigns

Master how do i manage my amazon ppc with expert tips on setup, optimization, and scaling for profit...

February 3, 2025

How to Effectively Manage Your Google Ad Grants

Master google ad grant management to boost your nonprofit's visibility and impact. Unlock $10K ad cr...

January 14, 2025

Find the Perfect Pay Per Click Company for Your Needs

Discover top pay per click advertising services to boost ROI instantly! Learn how to choose the perf...

January 2, 2025

Mastering the Google Ad Manager API: Tips and Tricks

Unlock the full potential of the google ad manager api with this comprehensive guide. Learn features...

January 2, 2025

How to Find and Hire the Best PPC Manager

Discover how to hire a PPC manager to boost your ROI. Learn tips, pros & cons, and expert options in...

October 21, 2024

Find the Right Google Ad Management Service for Your Business

Find the best google ad management services for your business. Learn about benefits, key features, p...

October 1, 2024

Step-by-Step: How to Manage Your PPC Campaigns for Maximum ROI

Learn how to manage PPC campaigns effectively with our step-by-step guide for maximum ROI. Boost you...

September 17, 2024

Google Ad Campaign Management: Best Practices for Success

Master google ad campaign management with our guide. Learn setup, optimization, advanced techniques,...

August 27, 2024

What is a PPC Manager? Everything You Need to Know

Learn what does a PPC manager do, from launching campaigns to optimizing ads. Discover key responsib...

August 22, 2024

Google Ads Management Services: Pricing, Agencies, and More

Discover comprehensive insights on google ads management services: pricing models, choosing agencies...

August 21, 2024

This 47-Point Landing Page Checklist Will 10x Your Conversions

This is the best, most comprehensive landing page checklist on the internet. If you want to: Attract...

July 2, 2024

Understanding the Costs of Google Ad Manager

Discover how much Google Ad Manager costs, including pricing models, free vs. paid versions, and fac...

July 2, 2024

Remarketing Lists for Search Ads: The Tactical Guide to RLSA

RLSA (Remarketing Lists for Search Ads) are unique. Unlike most remarketing tactics that rely on dis...

March 24, 2023

Facebook Carousel Ads: Master Guide for 2023

If you’re interested in using (or improving) Facebook carousel ads but haven’t made the ...

February 24, 2023

Chiropractic Marketing Tips: Add 70K Per Month In New Patients

Hoping to uplevel your chiropractic marketing results? You’re in the right place. The title sh...

February 11, 2023

Callout Extensions: The Secret to Capturing More Ad Clicks in 2023

If you run text ads on Google, you probably want your business to stand out from other SERP results ...

January 21, 2023

Landing Page Vs. Homepage: What’s The Difference?

What’s the difference between a landing page and a homepage? That’s the topic of this guide — ...

December 29, 2022

Guide to Medical Landing Pages: Conversion Tips & Examples [2023]

A medical landing page is a must if you’re advertising a health and wellness company or medical pr...

December 14, 2022

Facebook A/B Testing – Complete Guide for New Campaign Improvements [2022]

Facebook ad testing is a must-do for all advertisers. Consider the following scenario… You’v...

September 15, 2022

75 Facebook Ad Statistics to Benchmark Results in 2022

The social media advertising landscape has changed a lot in the past five years–Facebook Ads inclu...

May 5, 2022

What is Direct Response Copywriting? 10 Real-World Examples

In paid advertising and organic marketing, the words you use determine the results you get. But how ...

January 26, 2022

How to Use Dynamic Keyword Insertion: Benefits, Tips & Set Up

Why take the trouble to set up Dynamic Keyword Insertion (DKI) for your paid search ads? A couple re...

November 23, 2021

What’s a Micro Conversion? Definition & Guide (With Examples)

What are micro conversions? Why are they important? How do you track them? Most importantly, how can...

August 26, 2021

How to Get 1647% More Conversions With The Wedge Method [CRO Case Study]

Today I’m going to show you how Linear used The Wedge Method to boost conversion rates (1647.03%) ...

August 13, 2021

Keyword Match Types: Supercharge Your Next Search Campaign

If you’re running a search campaign, you’ll need to understand keyword match types. Keyword matc...

June 3, 2021

15 Google Ads Campaign Settings That Need Your Immediate Attention

There are many Google Ads campaign settings and a lot of conflicting advice out there about how to s...

May 19, 2021

Linkedin Ads: The Beginners Guide for 2021

For an advertising platform built for lead generation and businesses in mind, there are many B2B ad...

April 29, 2021

Google Ad Extensions: 10 Types and How to Use Them

While bids are an essential component of PPC ad performance, paying more for ads won’t deliver any...

March 12, 2021

Google Ads Display Ad Sizes: Your Ad Specs Cheat Sheet [2023]

If you advertise through Google Ads, you have a ton of tasks to manage. Memorizing Google Ads displa...

March 5, 2021

17 Dynamic Search Ads Tips to Uplevel Your Keyword Coverage

Why add Dynamic Search Ads (DSA) to your PPC strategy? Well, because Google Search isn’t what it u...

February 22, 2021

Enhanced CPC: A Winning Bid Strategy?

Google is trending towards automation. This trend includes bidding strategies, despite many advertis...

February 4, 2021

Instagram Ads Guide for Beginners [2021 Edition]

In recent years, Instagram has become an essential social media platform for any brand looking to re...

January 28, 2021

Facebook Custom Audiences: The Ultimate Guide

Using Facebook Custom Audiences is a crucial part of any Facebook ad strategy. And it’s a rewardin...

January 20, 2021

11+ Tips to Expand Your Audience with Gmail Ads

It seems like every website under the sun requests your email address. And you can’t blame them. A...

January 13, 2021

7 Tips To Maximize Your Return On Ad Spend (ROAS)

I always love articles that start by laying down some cold hard statistics. For example, the percent...

December 9, 2020

36 Facebook Ad Examples By Top Brands

The best Facebook ad examples change every year. Brands advertising on Facebook learn what’s worki...

December 4, 2020

Linkedin Retargeting for the B2B Marketer: The Updated Guide

The odds that a Linkedin user clicks on your ad once and becomes a customer? Slim to none. And no, I...

December 2, 2020

41+ LinkedIn Ad Examples to Capture Your Business Audience

If you run ads or operate a business in the B2B space, LinkedIn ads are essential to your PPC strate...

November 6, 2020

PPC Bid Management Guide: 40 Key Tips to Boost Conversions

Regular PPC bid management is crucial to optimizing campaign performance. In other words, you get th...

October 28, 2020

Facebook Brand Awareness: Complete 2020 Guide

Facebook brand awareness campaigns can help millions of people see and recognize your brand. Whether...

October 8, 2020

Retargeting: The Marketer’s Guide To Bring Back Conversions

Retargeting is the most powerful weapon in your marketing arsenal, but only if you know how to use i...

September 28, 2020

Google Local Service Ads: The 114-point Master Guide

Google local service ads (LSAs) are an absolute jackpot for both customers and local businesses. If ...

September 11, 2020

Google Discovery Ads: Your Complete Guide

After a year of tempting previews and endless predictions, Google has finally released Discovery ads...

September 3, 2020

Lower Your Facebook Ads Cost in 2020 – The Complete Guide

Knowing the Facebook ads cost benchmarks is beneficial because it helps you evaluate campaign result...

August 26, 2020

52 Facebook Ad Strategies & Tips for High ROI

What are the Facebook ad strategies in 2020 used by leading experts? You may have already realized F...

July 1, 2020

Facebook Relevance Score & Quality Ranking – 136-point Guide

Facebook Ads Relevance score was the old method that used a rating of 1-10 points for each of your a...

June 4, 2020

PPC Ad Copy: The Ultimate Guide To Writing Ad Copy That Converts

If you’re reading this post to learn how to write better ads then I’ve got good news for you. Yo...

May 23, 2020

Local Business PPC: 14 Quick Tips To Boost Local Conversions

So you’re a local business. You know you’re great, and the customers you do have know you’re g...

March 11, 2020

Scaling Facebook Ads: How to Achieve 10x Growth

Scaling Facebook ad campaigns is a topic that many marketers feel insecure about. You don’t really...

February 7, 2020

Google Ads Editor: Your Complete 21-Point Guide With Tips, Tricks, And Examples

How to Use Google Ads Editor One of the most powerful and underused tools in the Google arsenal is t...

January 29, 2020

11 Ways To Write Wildly Profitable Landing Page Headlines

Everything starts with the headline. If you want more people to click-through to your landing pages ...

January 15, 2020

33 Display Ad Examples That Are Finger Clicking Good

Do you ever wonder how many brands are getting an ROI out of their Google display ads? It’s about ...

December 20, 2019

Best Landing Pages: 15 Designs To Inspire You In 2020

Is there a sure-fire formula for the very best landing page? The quick answer is, no there isn’t. ...

September 20, 2019

The Greatest Google Ads Guide You’ll Ever Get Your Hands On

Table of Contents What Is Google Ads? The History of Google Ads How Does Google Ads Work? Why Advert...

August 14, 2019

How to Set Up Google Analytics For Better PPC Results

Bear with me; I swear this is going to tie into setting up Google Analytics in just a moment. But yo...

July 10, 2019

B2B Facebook Ads – The Complete Guide to Grow Sales in 2021

Facebook has become a staple advertising platform for retail brands. But what about B2B Facebook ads...

July 3, 2019

What Is The Average Conversion Rate For PPC

Are you trying to find the average conversion rate for PPC? In this post, you’ll get a breakdown o...

June 20, 2019

Microsoft Advertising: Your Guide to the Underdog of PPC Platforms

Let’s get this out of the way. This article is about Microsoft Advertising, which is formally kno...

June 12, 2019

Google Ads Optimization: 21 Time-Saving Tasks to Max Performance

Google Ads optimization can feel like a never-ending fight. After all, you’re battling your compet...

May 22, 2019

Facebook Ad Targeting: Reach the Right Audience for More ROI

Facebook ad targeting is one of the key campaign elements that help you get high ROI out of your ad ...

May 15, 2019

Google Ads CTR: 20 Ways To Be The Very Best There Is!

Improving Google Ads click through rate, or ad CTR is a valuable point of your marketing strategy. I...

May 8, 2019

Google Tag Manager: The One Guide to Rule Them All

When the Google Tag Manager was released in 2012, it ushered in an era of peace and unity. Before th...

April 17, 2019

The Ultimate PPC Glossary for Google Ads, Facebook Ads, And More

This PPC Glossary was written to be bookmarked. Back when I was starting out in the world of PPC, I ...

March 13, 2019

Google Ads Quality Score Secrets with 27 Tips for Quick Improvement

The first few times someone tried to discuss Quality Score with me, I think I looked like this: Quit...

February 27, 2019

11 Breath Taking Ways To Improve Your Google Ads Performance

Great quality scores, high click through rates, and low costs per click will get you nowhere if you�...

February 21, 2019

How To Harness The Power Of Facebook Dark Posts For Wickedly Good Results

The Dark Web’s reputation and heinous stories are well-known. So the first time someone hears abou...

February 8, 2019

Google Keyword Planner: Eye Opening Tips To Strike Gold In Half The Time

The Google Keyword Planner tends to get a bad rep in the world of PPC and SEO. It’s really not its...

January 26, 2019

Facebook Ads CTR: 42 Ways To Make Your Ads Irresistible

There’s no question about it when your Facebook Ads CTR (click through rate) is performing well, i...

December 11, 2018

Google Ad Reports Guide with 10 Examples You Can Use Today

Google Ads Reports are a bit of a hidden Wonderland in the PPC marketing world. And it’s easy to s...

November 13, 2018

Bidding On Competitor Brands: Your Guide To Sweeping The Competition

Imagine someone searching for your competitor’s brand name, finding your ad instead, and choosing ...

October 29, 2018