June 21, 2017
Perception is important. Research shows that consistent branded visuals can substantially increase your visibility and trustworthiness.
Logo Design — Before and After
Energy Feeds International is a leading provider of feed supplements to the dairy industry. An inhouse branding strategy led them to change the NAME and VISUAL LOGO for several of their key products. The design goal was CONSISTENCY and to keep their existing color palette for each product, but create a "product family" to reinforce the high recognition factor of the Magna name. Here are the logos, before and after the design update.
Updating the packaging with the new logo was simple because the color scheme remained the same. Did you know...research shows visual consistency is the #1 element that instills trust with your customers? This also rings true for customer service and quality control.
MagnaBlend feed bag with new logo
Above amazing, greatness
Helping small businesses achieve unforgettably excellent customer service.
Have you noticed what spell check does with those non words….(like website addresses and email addresses)? It can be quite fun to pay attention to them.
For cwileydesign I get quintessential, quantization…. and a few other q-words. Why Q words, I wonder? must be the cw combo. No matter, I happen to LOVE that cwileydesign stands for quintessential in spell check land. How cool.
Better yet, WileyDesign translates to Wilderness, with options for Wildebeest, and Wildness. Nice!
And last but not least, www.cwileydesign.com has one option, and that is one-worldism. Yep, I’m not kidding.