Soul Gardeners

Garden to Grace Logo Design

Since both of us are avid gardeners, we developed a rapport swiftly. It didn’t take long after Dick Bruso* completed Dianne Buffington’s branding package and introduced her to me, that she and I were exchanging names of our favorite flowers and proudly emailing each other photos of our gardens. As a speaker and writer, Dianne is keen on guiding her audience and workshop participants to learn how to grow and blossom. The garden analogy is perfect for her branding theme—I was excited to see what I could come up with for her logo design.

Garden to Grace is a organization that supports women—especially those who have had calamity in life—through a variation of spiritual writings, workshops, activities, online classes, and speaking engagements. As Dianne described, they are “soul gardeners who dare to dream, dig the work, and do the do.” 

In designing this logo, I illustrated some key words and phrases I heard during our message strategy meeting: seed to flower, awakening, uplifting, upward movement. The idea of garden and growth was depicted with the leaves, and grace was represented with the dove. Below is a quote Dianne shared with me from one her peers who saw the finished logo I had designed for her:

“I can’t imagine trying to put someone’s life mission/message into a logo!
I would need a whole 18×20 canvas and several lines of poetry to accomplish what she did, lol, I’m astonished.”   

—Brenna

*Dick Bruso, founder of Heard Above the Noise, helps speakers amplify their voice through branding and create powerful marketing, and relationship-building strategies.

Main blog image: “Sunflowers” oil painting on wood palette, 4″ x 9″ by Carol Wiley, 2020.