Browsing category Design

Apocalyptic Underground of WWI

WileyDesign creates logo for doctor, artist and explorer: Jeff Gusky
Photography exhibit now on display at the Smithsonian Air and Space Museum
Hidden in France’s forests, mountains and underground lies a vast apocalyptic landscape… a Pompeii of modern mass destruction that enables us to see and to feel the origins of modern terror.  WWI was a disaster of incomprehensible, inhuman scale. According to Jeff Gusky, without human scale we lose awareness of ourselves, our place in the world and the value of human life. The task of our time is to recover our humanness by rediscovering the urgency of human scale.
Watch ABC News video interview
Dallas emergency physician, artist and explorer, Jeff Gusky, was the first person to be allowed to photograph the underground artifacts. The area was not widely known about, and sits on private property. His fine art photos are now on display at the Air and Space Museum at the Smithsonian and were also featured along with an article in National Geographic Magazine. Jeff’s mission as an explorer and artist is identical to his mission as an emergency physician: to help people in crisis find hope and the courage to face imminent danger…and then chart a path through that danger to safety. He strives to inspire belief in the future by encouraging people to ask questions about modern life we’ve forgotten how to ask, and by teaching people to see how the scale of modern life and technology undermine conscience and numb the self-protective instincts so critical to staying safe in a time of terror. He encourages people to rediscover their moral compass in modern life by getting comfortable again with just being human and embracing imperfection that is human nature itself. Jeff  is on a citizen’s journey to discover hope and resolve in the face of modern dehumanization. WileyDesign just completed Jeff's logo (shown at top) and is working on the business collateral for his speaking and film engagements.

My Logo Closet #1

Dear Logo Concepts: It's time to come out of the closet. I've been ignoring you over the past decade! It might be nervy to expose you since, well... you have been forgotten for years, but I still love you. I know, it's true, another more suitable concept was developed for the client and you were (sadly) left in the closet untaken. But let's brush off the dust and take another look, starting with closet drawer #1.

Helping small businesses achieve unforgettably excellent customer service.
Reminding us of the influence we have over others.
Speaking about the future of communications.
For a psychologist/film buff.
How do you describe Infinite Intelligence? Something like this?

These concepts are the property of WileyDesign. Modifications of the graphics are available for purchase.

Recent logo designs

This selection of trademarked logos were created by WileyDesign during the last half of 2016 and in 2017.

These clients are all speakers and authors, each with unique expertise and an amazing knowledge of their craft.

Stripes in Florentine architecture

SienaCath-4 I loved the arches I saw in Florence, especially those that rise out of the columns and spread out so geometrically at the ceiling. But the gray and white stripes, WOW! See the photos of my favorite interior at the Cathedral in Siena (above). Was it meant to be just decorative or what? The Santa Maria Novella and the Santa Trinita Churches in Florence (see photos below) also had gray and white stripes on their columns in certain areas, but neither one of them were quite so pronounced as the Siena Cathedral.Santa Maria Novella   Santa Trinita With all of these gray and white stripes going on in the Florence region, I realized there must be a pattern (no pun intended), so I looked it up.

Here's what I found out.
It seems the Italian Gothic style used different shades of stone to exaggerate the buildings’ breadth — an early example of how they used stripes to manipulate architectural appearances. There was also a practical reason for the stripes. Alternating layers of brick and stone were often used to reinforce the wall structure, by tying the outer skin of the wall to its interior (often brick) fill. It had other advantages, too: where quality stone was scarce or expensive, it could be selectively introduced between bands of inferior material (brick or stone) to strengthen the wall. And, while this composite construction may be grounded in principles of structure and economy, its decorative effect cannot be ignored, and may explain the medieval Italian use of stripes over entire building surfaces. Check out the close up photo below of the Siena Cathedral. These stripes are not painted on here, they are layers of different shades of stone.SienaCath-Close Stripes evoke an interesting reaction. Another interesting twist to the use of stripes is their deceptive connotation, which is why they went out of style in architecture after awhile. Sometimes you see stripes in Renaissance clothing. Even today, most of us today still associate stripes with a strong sense of marginality, fraudulence and deception. And, while the sentiments attributed to striped surfaces have oscillated significantly over many centuries, Pastoureau* notes that stripes never entirely lost their connection to deception. This can be witnessed even today in the familiar representations of clowns, tricksters and criminals in striped attire.

*Michel Pastoureau, The Devil’s Cloth: A History of Stripes

In this setting, I still think they are beautiful!