Banking LOCAL is BIG in small Colorado towns.

Local decisions, local funding

Located in Northeastern Colorado, Equitable Savings & Loan Association has been locally owned and operated under the same ownership and the same name since it first opened for business in Colorado on August 1, 1954. Today, Equitable manages more than $200 million in assets and has 10 full-service branches located in Akron, Brush, Burlington, Fort Collins, Fort Morgan, Julesburg, Limon, Sterling, Wray and Yuma.

WileyDesign has been designing ads for Equitable Savings & Loan for over a decade. That design role has now increased to overseeing all of their Marketing Services: developing their yearly marketing plan, writing media copy, placing radio and newspaper ads, determining mailings for direct mail postcards and fair lending programs. If all goes as hoped, a new website is on the horizon.

We’re Devoted Campaign

WileyDesign created a We’re Devoted campaign that uses appealing photos of a Jack Russell terrier to bring attention to the benefits of local banking and personalized service. As one of Equitable’s loan officers  said to me, “We are an institution around here.” And he’s right about that. They’re right around the corner, and they seem to know everyone by name as they pass on the street.

This is something people are leaning back into these days … taking jobs with local businesses, keeping funds close to home, and using the qualified services from people who live in your hometown.

2018 Interest Rate Promotional Ad

County Fair Ad