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Penji reduced their cost per conversion by 47% and increased total conversions by 714%

Design without limits: See how we unlocked endless possibilities for Penji by reshaping their ad strategy to drive exponential growth.

Industry

Graphic Design

Audience

B2B

Company size

201 - 500

Headquartes

Camden, NJ

Their Story

Penji, a leader in providing unlimited graphic design, partnered with Linear to amplify its advertising efforts. Linear conducted a detailed analysis of conversion paths, optimized landing pages, and strategically expanded paid ads across multiple platforms. This collaboration enhanced Penji's scalability and significantly improved ad performance.

“It’s been hard to find a partner that really understands our brand without a lot of hand-holding. Linear picked things up quickly and we’ve been able to completely trust them to design and launch creative.”

Liam Ely

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Penji achieve scalable growth:

Paid Social Campaigns: Budget optimization, audience testing, and more.
Custom Ad Creative: Full creative strategy, design, and messaging
Competitor Campaigns: Targeted competitor brand terms to capture market share.
Smart Pop-up Testing: Tested strategic pop-ups to maximize conversion opportunities.
Retargeting Campaigns: Targeted previous site visitors to improve conversions.

The Results

In the first 6-months of working with Linear, Penji achieved:

714%

Total Conversions

155%

Conversion Rates

35%

Cost Per Acquisition

“The quality of the creative and copy is exceptional – far better than any other agency we’ve worked with. We can run ads at a much better return on investment now, thanks to the team at Linear.”