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BairesDev improved conversion rate by 57% and decreased cost per conversion by 64%

Scaling smarter, not harder: BairesDev leveraged our targeted campaigns to fuel growth while keeping costs in check.

Industry

Software Development

Audience

B2B

Company size

1001 - 5000

Headquartes

San Francisco, CA

Their Story

BairesDev, a global software outsourcing company, partnered with Linear to increase conversion rates for their IT Staffing services. We designed new landing pages and performed rapid multivariate testing, resulting in more leads and a significant decrease in cost per qualified lead.

“Even though we have a highly experienced internal marketing team, Linear was able to provide insights and design elements that we hadn’t thought of. Ultimately, these ideas lead to higher conversion rates.”

Nicolas Polito

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped BairesDev achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Continuous A/B Testing: Data-driven testing to refine ad performance.
Granular Keyword Targeting: Precise keyword matching to drive relevant traffic.
Competitor Campaigns: Targeted competitor brand terms to capture market share.
Smart Pop-up Testing: Tested strategic pop-ups to maximize conversion opportunities.

The Results

In the first 6-months of working with Linear, BairesDev achieved:

57%

Conversion Rates

11%

Total Conversions

64%

Cost Per Acquisition

“Linear introduced us to several ideas we had never tested like multi-step forms, dynamic headlines, and more. They’ve helped us rethink the way we design new landing pages.”