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Clear Law Institute increased conversion rates by 73% and lowered their cost per lead by 22%

From compliance to conversions: We turned legal training into a powerful pipeline builder, creating measurable results every step of the way.

Industry

Legal

Audience

B2B

Company size

11 - 50

Headquartes

Arlington, VA

Their Story

Clear Law Institute provides online compliance training and advisory services for thousands of employers worldwide. They partnered with Linear to improve rising acquisition costs and low conversion rates. Linear’s team designed custom landing pages, new ad creative, and improved search campaign performance leading to higher lead quality and reduced costs.

“They have been good about making pivots and listening to our feedback. The team has shared tactics, strategies, and ideas based on previous successes, and we’ve been included in the process. When one idea didn’t work, they were transparent with results, and the team came prepared to deploy new strategies.”

Michael Johnson

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Clear Law Institute achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Continuous A/B Testing: Data-driven testing to refine ad performance.
Granular Keyword Targeting: Precise keyword matching to drive relevant traffic.
Competitor Campaigns: Targeted competitor brand terms to capture market share.
RLSA Campaigns: Remarketing lists for search ads to re-engage potential customers.

The Results

In the first 6-months of working with Linear, Clear Law Institute achieved:

27%

Total Conversions

73%

Conversion Rates

22%

Cost Per Acquisition

“Leadership is knowledgeable and dedicated to our project and the team is open to feedback and quick to respond. Over the course of our partnership, we’ve lowered MQL costs and improved quality and quantity.”