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American Life Fund achieved a 166% increase in total conversions while lowering cost per conversion by 48%

Redefining financial solutions: Learn how we helped American Life Fund connect with the people who needed them most, creating powerful results.

Industry

Financial Services

Audience

B2C

Company size

11 - 50

Headquartes

Atlanta, GA

Their Story

American Life Fund, a viatical settlement provider, partnered with Linear to drive more leads and maximize their advertising budget. By optimizing Google Ads and refining their landing pages, we helped increase customer engagement and generate more qualified leads, contributing to significant business growth.

“We’ve worked with our fair share of agencies, and I’ve always been very picky regarding our brand. Typically, I have to comb through everything and make a list of corrections, but this wasn’t the case with Linear. Everything they did for us looked and performed beautifully with very little feedback on our part.”

Gene Houchins

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped American Life Fund achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Continuous A/B Testing: Data-driven testing to refine ad performance.
Refined Conversion Tracking: Implemented accurate conversion tracking.
Smart Pop-up Testing: Tested strategic pop-ups to maximize conversion opportunities.
RLSA Campaigns: Remarketing lists for search ads to re-engage potential customers.

The Results

In the first 6-months of working with Linear, American Life Fund achieved:

166%

Total Conversions

387%

Conversion Rates

48%

Cost Per Acquisition

“Linear went above and beyond to make sure we hit our goals. Much of the work they did in the first few months was probably way out of scope, but they saw the need and made it happen. Now we’re seeing a much higher volume of qualified leads and spending less to acquire them.”