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Betterworld increased conversion rates by 98% and increased total conversions by 254%

Empowering fundraisers, one lead at a time: Discover how Betterworld doubled its impact and unlocked new avenues for nonprofit growth.

Industry

Fundraising

Audience

B2C

Company size

11 - 50

Headquartes

Charlottesville, VA

Their Story

BetterWorld uses cutting-edge technology to make online fundraising easy for nonprofits. They partnered with Linear to scale their paid advertising and move into new advertising platforms. Linear’s team lowered ad acquisition costs while nearly doubling ad spend and expanding into new channels.

“Linear’s team brought a fresh perspective to our campaigns. Their creative approach not only increased engagement but also helped us connect with our audience in a more meaningful way. They delivered results while staying true to our brand’s values.”

Whit Hunter

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Betterworld achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Granular Keyword Targeting: Precise keyword matching to drive relevant traffic.
Competitor Campaigns: Targeted competitor brand terms to capture market share.
Retargeting Campaigns: Targeted previous site visitors to improve conversions.
RLSA Campaigns: Remarketing lists for search ads to re-engage potential customers.