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AlchemyWorx boosted total conversions by 411% while decreasing cost per conversion by 33%

The science of better email marketing: How we helped AlchemyWorx drive more conversions with strategic ad optimizations.

Industry

Email Marketing

Audience

B2B

Company size

11 - 50

Headquartes

New York, NY

Their Story

AlchemyWorx, an email marketing service provider, partnered with Linear to improve its paid advertising strategy. We optimized their Google Ads and refreshed their landing pages, which improved user engagement and created a more efficient marketing funnel.

“We’ve worked with several agencies, but none have had the strategic insights and creativity of Linear. They’ve helped us push beyond our initial goals, driving more conversions and helping us rethink how we approach our ad spend.”

Allan Levy

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped AlchemyWorx achieve scalable growth:

Smart Pop-up Testing: Tested strategic pop-ups to maximize conversion opportunities.
Restructured Shopping Campaigns: Optimized product feeds and bidding.
Local Service Ads: Increased local visibility to capture high-intent leads.
Retargeting Campaigns: Targeted previous site visitors to improve conversions.
RLSA Campaigns: Remarketing lists for search ads to re-engage potential customers.

The Results

In the first 6-months of working with Linear, AlchemyWorx achieved:

+411%

Total Conversions

+120%

Conversion Rates

-33%

Cost Per Acquisition

"They helped us refine our audience targeting, and now our campaigns perform more consistently. It’s not about flashy wins, but about steady, scalable growth, which we appreciate."