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Little Caesars increased conversion rate by 10% and lowered cost per conversion by 15%

Slicing through the noise: How we helped Little Caesars improve engagement with sharper ad creative.

Industry

Restaurant

Audience

B2C

Company size

1001 - 5000

Headquartes

Detroit, MI

Their Story

Little Caesars, the global pizza chain, partnered with Linear to improve the performance of their banner ads. We designed all new ad sets, leading to more efficient ad spend and better overall customer engagement.

“Their creative approach has set a new standard for our campaigns, helping us stand out in a competitive market. We’re thoroughly impressed with the quality and effectiveness of their work.”

Annalisa Burbidge

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Little Caesers achieve scalable growth:

Smart Pop-up Testing: Tested strategic pop-ups to maximize conversion opportunities.
Restructured Shopping Campaigns: Optimized product feeds and bidding.
Local Service Ads: Increased local visibility to capture high-intent leads.
Retargeting Campaigns: Targeted previous site visitors to improve conversions.
RLSA Campaigns: Remarketing lists for search ads to re-engage potential customers.

The Results

In the first 6-months of working with Linear, Little Ceasers achieved:

+17%

Total Conversions

+10%

Conversion Rates

-15%

Cost Per Acquisition

"Their ad creatives feel fresh and on-brand, and performance has steadily improved. We’re seeing stronger engagement rates and more cost-effective ad spend than before."