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Website Closers lowered cost per conversion by 20% and improved conversion rate by 75%

Selling businesses, scaling leads: How we turned Website Closers' paid advertising into a deal-generating machine.

Industry

Business Brokerage

Audience

B2B

Company size

11 - 50

Headquartes

Tampa, FL

Their Story

Website Closers, a brokerage specializing in selling online businesses, came to Linear to improve their ad performance. We optimized their Google Ads and redesigned landing pages, resulting in a more streamlined conversion process and better client acquisition.

“The team at Linear has been fantastic to work with. They’ve helped us reshape our ad strategy, improving lead acquisition and lead quality. We’re excited to continue the partnership.”

Jason Guerrettaz

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Website Closers achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Continuous A/B Testing: Data-driven testing to refine ad performance.
Paid Social Campaigns: Budget optimization, audience testing, and more.
Granular Keyword Targeting: Precise keyword matching to drive relevant traffic.
Custom Ad Creative: Full creative strategy, design, and messaging

The Results

In the first 6-months of working with Linear, Website Closers achieved:

+75%

Total Conversions

+75%

Conversion Rates

-20%

Cost Per Acquisition

"They provide the right mix of automation and hands-on support. We now have better visibility into our funnel and can make data-driven decisions faster than ever."