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EdFed saw a 28% drop in cost per conversion and an 89% rise in total conversions.

Smarter banking starts here: How we helped EdFed connect with the right customers while lowering acquisition costs.

Industry

Financial Services

Audience

B2C

Company size

51 - 200

Headquartes

Miami, FL

Their Story

EdFed, a credit union with multiple locations, partnered with Linear to enhance its digital advertising. We improved their Google Ads performance and optimized landing pages, helping them drastically improve their lead generation.

“Linear’s strategic approach to paid advertising has significantly improved our lead quality. Their professionalism, attention to detail, and timely execution have helped us consistently achieve better results.”

Juan Carlos Gonzales

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped EdFed achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Continuous A/B Testing: Data-driven testing to refine ad performance.
Paid Social Campaigns: Budget optimization, audience testing, and more.
Granular Keyword Targeting: Precise keyword matching to drive relevant traffic.
Custom Ad Creative: Full creative strategy, design, and messaging
The Wedge Method: Utilized low-friction offers leading to primary conversion goals.

The Results

In the first 6-months of working with Linear, EdFed achieved:

+89%

Total Conversions

+170%

Conversion Rates

-28%

Cost Per Acquisition

"Their financial lead gen expertise was exactly what we needed. They helped us optimize our targeting and improve cost per acquisition without losing lead quality."