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WizeHive boosted conversion rate by 172% while cutting cost per conversion by 49%

Grant funding made simple: How we helped WizeHive streamline lead generation and attract mission-driven organizations.

Industry

Software

Audience

B2B

Company size

51 - 200

Headquartes

Conshohocken, PA

Their Story

WizeHive, a software platform for grants and scholarships, partnered with Linear to enhance their CRO strategy. By optimizing landing pages, we improved performance, resulting in more qualified leads and a significant boost in sales.

“Linear’s ability to refine our landing pages has significantly improved conversion rates. Their creative approach and data-driven strategies aligned with our vision. I appreciated the team’s attention to detail and responsiveness. All these things combined to make them an invaluable partner in our marketing efforts.”

Jen Weber

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped WizeHive achieve scalable growth:

Smart Pop-up Testing: Tested strategic pop-ups to maximize conversion opportunities.
Restructured Shopping Campaigns: Optimized product feeds and bidding.
Local Service Ads: Increased local visibility to capture high-intent leads.
Retargeting Campaigns: Targeted previous site visitors to improve conversions.
RLSA Campaigns: Remarketing lists for search ads to re-engage potential customers.

The Results

In the first 6-months of working with Linear, WizeHive achieved:

+200%

Total Conversions

+172%

Conversion Rates

-49%

Cost Per Acquisition

"Their A/B testing process helped us understand exactly what works. We’re now getting higher engagement on our landing pages, and our ad spend is going further."