Bliss & Bone increased total conversions by 262% and lowered cost per conversion by 28%

Designing dream weddings: How we helped Bliss & Bone scale customer acquisition with high-impact digital campaigns.

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Industry

E-commerce

Audience

B2C

Company size

11 - 50

Headquartes

Detroit, Michigan

Their Story

Bliss & Bone, an online wedding registry provider, turned to Linear to help drive more sales through paid advertising. We maximized their Google Ad performance and helped them expand to Meta Ads. Our efforts continue to provide steady increases in conversions and revenue.

“Their commitment to improving each week is impressive. Linear’s team has continued to improve our paid advertising for years now. We started on a single platform and now span multiple platforms and near six-figure monthly ad spend.”

Carl Skanderup

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How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Bliss & Bone achieve scalable growth:

  • Smart Pop-up Testing: Tested strategic pop-ups to maximize conversion opportunities.
  • Restructured Shopping Campaigns: Optimized product feeds and bidding.
  • Custom Landing Page Design: Increased local visibility to capture high-intent leads.
  • Custom Landing Page Design: Targeted previous site visitors to improve conversions.
  • Custom Landing Page Design: Remarketing lists for search ads to re-engage potential customers.

The Results

In the first 6-months of working with Linear, Bliss & Bone achieved:

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+265%

Total Conversions

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+19%

Conversion Rates

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-28%

Cost Per Acquisition

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"They focus on long-term growth, not just quick wins. Our brand has scaled beyond expectations while keeping efficiency high."

Carl Skanderup

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