EduFi achieved a 43% reduction in cost per conversion and a 35% increase in conversion rate

Financing the future: How we helped EduFi reach more students while reducing acquisition costs.

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Industry

Financial Services

Audience

B2C

Company size

11 - 50

Headquartes

San Francisco, CA

Their Story

EduFi, a student financing platform, worked with Linear to improve their paid advertising efforts. Through targeted ad campaigns and landing page optimization, we helped EduFi drive more leads and increase their overall sales performance, maximizing the return on their marketing investment.

“Linear brought a strategic edge to our marketing team. Their focus on conversion optimization and landing page design helped us launch our first campaigns confidently. Their dedication and professionalism were evident from day one.”

Schyler Thiessen

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How We Delivered Success

Through a combination of creative and data-backed strategies, we helped EduFi achieve scalable growth:

  • Custom Landing Page Design: Optimized pages for higher conversions.
  • Continuous A/B Testing: Data-driven testing to refine ad performance.
  • Paid Social Campaigns: Budget optimization, audience testing, and more.
  • Granular Keyword Targeting: Precise keyword matching to drive relevant traffic.
  • Custom Ad Creative: Full creative strategy, design, and messaging

The Results

In the first 6-months of working with Linear, EduFi achieved:

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+140%

Total Conversions

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+35%

Conversion Rates

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-43%

Cost Per Acquisition

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"Their approach helped us cut acquisition costs while improving the quality of leads. They understand what works and execute it well."

Schyler Thiessen

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