BACK TO ALL CASE STUDIES

ClinCapture saw a 25% decrease in cost per conversion and a 51% increase in conversion rate

Accelerating clinical trials: How we helped ClinCapture optimize paid search for better-qualified leads.

Industry

Software

Audience

B2B

Company size

11 - 50

Headquartes

San Francisco, CA

Their Story

ClinCapture, a clinical trial software provider, worked with Linear to improve their lead generation through paid advertising. By optimizing ad campaigns and refining landing pages, we helped ClinCapture increase leads and drive more sales.

“We operate in a very niche industry. Their expertise in audience targeting and landing page optimization has proven to be a critical factor in our success. They’ve lowered our acquisition costs and, more importantly, improved the quality of our leads.”

Scott Weidley

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped ClinCapture achieve scalable growth:

Smart Pop-up Testing: Tested strategic pop-ups to maximize conversion opportunities.
Restructured Shopping Campaigns: Optimized product feeds and bidding.
Local Service Ads: Increased local visibility to capture high-intent leads.
Retargeting Campaigns: Targeted previous site visitors to improve conversions.
RLSA Campaigns: Remarketing lists for search ads to re-engage potential customers.

The Results

In the first 6-months of working with Linear, ClinCapture achieved:

+130%

Total Conversions

+51%

Conversion Rates

-25%

Cost Per Acquisition

"Their refined conversion tracking helped us pinpoint what truly drives leads. Instead of guessing, we now have a clear, data-driven approach that keeps our acquisition costs low and lead quality high."