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Nova lowered cost per conversion by 62% and improved conversion rate by 228%

Smarter fintech marketing: How we helped Nova improve conversion rates and drive more qualified leads.

Industry

Financial Technology

Audience

B2B

Company size

51 - 200

Headquartes

Dallas, TX

Their Story

Nova, a fintech solutions provider, sought Linear’s expertise to improve its paid advertising. We optimized their Google Ads and designed landing pages, resulting in more qualified leads and a measurable increase in sales for their business.

“Working with Linear was refreshing. The team really feels like an extension of our own. They’re proactive, creative, and always looking for ways to optimize. Their level of knowledge and detailed approach helped us reach our goals faster than expected. ”

Drew Cohen

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Nova achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Continuous A/B Testing: Data-driven testing to refine ad performance.
Paid Social Campaigns: Budget optimization, audience testing, and more.
Granular Keyword Targeting: Precise keyword matching to drive relevant traffic.
Custom Ad Creative: Full creative strategy, design, and messaging

The Results

In the first 6-months of working with Linear, Nova achieved:

+220%

Conversion Rates

+228%

Total Conversions

-62%

Cost Per Acquisition

"They identified inefficiencies in our campaigns and optimized them for better performance. Now, our paid ads drive consistent, high-quality traffic while keeping acquisition costs under control."