Flexpod grew total conversions by 20% while lowering cost per conversion by 7%

Tech transformed: FlexPod went from digital stagnation to innovation, achieving measurable gains through strategic ad optimizations.

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Industry

Information Technology

Audience

B2B

Company size

1001 - 5000

Headquartes

San Jose, CA

Their Story

FlexPod, a cloud infrastructure provider, sought Linear’s help to scale their paid display advertising. We enhanced their display ad campaigns and designed all new creative. Through ongoing testing our creative was able to outperform all previous display campaigns.

“Linear’s team has been enjoyable to work with and quick to respond to all our requests. They’ve increased conversions significantly and scaled the account beyond our initial expectations. The reporting dashboards provided have been especially useful to organize data and inform our marketing decisions.”

Katie Montgomery

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How We Delivered Success

Through a combination of creative and data-backed strategies, we helped FlexPod achieve scalable growth:

  • Continuous A/B Testing: Data-driven testing to refine ad performance.
  • Paid Social Campaigns: Budget optimization, audience testing, and more.
  • Custom Ad Creative: Full creative strategy, design, and messaging
  • Refined Conversion Tracking: Implemented accurate conversion tracking.
  • Retargeting Campaigns: Targeted previous site visitors to improve conversions.

The Results

In the first 6-months of working with Linear, Flexpod achieved:

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20

Total Conversions

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58

Conversion Rate

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7

Cost Per Acquisition

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"Working with Linear has completely elevated our advertising efforts. Their ability to design creative that resonates with our audience and their meticulous approach to campaign optimization has exceeded our expectations."

Jeremy Hall

Technical Marketing

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