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Audible Genius lowered cost per conversion by 16% and boosted total conversions by 942%

Making music education resonate: See how we amplified Audible Genius’s audience and engagement with targeted campaigns that hit all the right notes.

Industry

Education Technology

Audience

B2C

Company size

11 - 50

Headquartes

Alexandria, VA

Their Story

Audible Genius, a music education platform, teamed up with Linear to increase course sign-ups through paid advertising. We rebuilt their paid social strategy and designed all-new creative and messaging. Then, we optimized their Facebook Ads and refreshed their landing pages, leading to improved ad performance and more course enrollments.

“Linear’s design quality of both their ads and landing pages are top-notch. They look fantastic and do a great job of conveying the benefits of our product. And their ability to pivot and make changes according to conversion data is quick and efficient.”

Joe Hanley

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Audible Genius achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Paid Social Campaigns: Budget optimization, audience testing, and more.
Custom Ad Creative: Full creative strategy, design, and messaging
Smart Pop-up Testing: Tested strategic pop-ups to maximize conversion opportunities.
Retargeting Campaigns: Targeted previous site visitors to improve conversions.

The Results

In the first 6-months of working with Linear, Audible Genius achieved:

942%

Total Conversions

258%

Conversion Rates

16%

Cost Per Acquisition

“With Linear Design, I feel like a valued client. I always feel heard by them, and they always take my requests and views into real consideration. I don’t feel like a cog in the wheel as I have in the past with larger companies. Their personal touch is outstanding.”