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Castle of Chaos improved return on ad spend by 103% and reduced cost per conversion by 51%

Turning frights into funds: How we scared up success for Castle of Chaos with strategies that were as bold as their brand.

Industry

Entertainment

Audience

B2C

Company size

11 - 50

Headquartes

Midvale, UT

Their Story

Castle of Chaos, a haunted house attraction, needed to increase their seasonal bookings. Linear restructured their ad campaigns and optimized landing pages, driving more customer traffic and improving their revenue during peak seasons.

“Marketing is where we spend the most money — up to $100k in a single month. The first year of working with Linear we gained about 10% in revenue, but now going into our third year and our revenue is up more than 75% from when we started.”

James Bernard

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Castle of Chaos achieve scalable growth:

Paid Social Campaigns: Budget optimization, audience testing, and more.
Custom Ad Creative: Full creative strategy, design, and messaging
Competitor Campaigns: Targeted competitor brand terms to capture market share.
Retargeting Campaigns: Targeted previous site visitors to improve conversions.
RLSA Campaigns: Remarketing lists for search ads to re-engage potential customers.

The Results

In the first 6-months of working with Linear, Castle of Chaos achieved:

200%

Total Conversions

103%

Return On Ad Spend

51%

Cost Per Acquisition

“We’ve been with Linear for 3-years now and our revenue is up 75% since hiring them. I like the responsiveness and professionalism — they’ve done everything I hired them to do…”