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Bills Comfort Systems improved conversion rate by 495% and boosted total conversion by 346%

Changing the HVAC game: How we helped Bills Comfort Systems redefine efficiency and achieve unparalleled growth.

Industry

HVAC Services

Audience

B2C

Company size

11 - 50

Headquartes

Ogden, UT

Their Story

Bills Comfort Systems needed to generate more leads for their heating and air conditioning services. Linear restructured their paid search campaigns and refined their landing pages, resulting in increased customer inquiries and a significant boost in service bookings.

“Shortly after hiring Linear, our phones started ringing off the hook. Before raising our budget, we had to hire a new sales representative to handle all the forms and calls we were getting. I’m amazed they increased our leads the way they did, even with our relatively small starting budget.”

Charlie Boothe

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Bills Comfort Systems achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Granular Keyword Targeting: Precise keyword matching to drive relevant traffic.
Competitor Campaigns: Targeted competitor brand terms to capture market share.
Local Service Ads: Increased local visibility to capture high-intent leads.
RLSA Campaigns: Remarketing lists for search ads to re-engage potential customers.

The Results

In the first 6-months of working with Linear, Bills Comfort Systems achieved:

72%

Cost Per Acquisition

495%

Conversion Rates

346%

Total Conversions

“I’ve met up with the Linear team at their office several times. Everyone on the team is knowledgable, prepared, and seems to really care about our business.”