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National Academy of Dental Technology improved conversion rate by 212% and reduced cost per conversion by 17%

Leading the way in education: How we bridged the gap between technology and dental professionals with thoughtful marketing.

Industry

Education

Audience

B2C

Company size

11 - 50

Headquartes

Provo, UT

Their Story

National Academy of Dental Technology provides advanced education in dental technology. They partnered with Linear to drive more student enrollments through paid advertising. By optimizing their Google Ads and refining their landing pages, we increased student engagement and led a steady rise in course sign-ups, helping them expand their educational programs.

“Linear’s team brought a fresh perspective to our campaigns. Their creative approach not only increased engagement but also helped us connect with our audience in a more meaningful way. They delivered results while staying true to our brand’s values.”

Camilla Peterson

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped National Academy of Dental Technology achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Continuous A/B Testing: Data-driven testing to refine ad performance.
Paid Social Campaigns: Budget optimization, audience testing, and more.
Granular Keyword Targeting: Precise keyword matching to drive relevant traffic.
Competitor Campaigns: Targeted competitor brand terms to capture market share.

The Results

In the first 6-months of working with Linear, National Academy of Dental Technology achieved:

300%

Total Leads

212%

Conversion Rates

17%

Cost Per Acquisition

“We really didn’t understand the power of Google Ads or Facebook Ads so it was really a learning curve for us, but Linear makes the reports easy to understand and answers all of our questions.”