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Pilot Makers saw a 858% rise in total conversions and reduced cost per conversion by 17%

Helping dreams take flight: How we turned Pilot Makers’ passion for aviation into measurable business growth.

Industry

Aviation Training

Audience

B2C

Company size

11 - 50

Headquartes

Provo, UT

Their Story

Pilot Makers, an aviation training school, sought Linear's expertise to increase student inquiries. We restructured their paid advertising campaigns and optimized landing pages to convert more visitors into students. These improvements resulted in more enrollments and a consistent increase in their student base, driving sustainable growth for the school.

“We had tried using several different PPC companies over the years with minimal results. Thankfully that hasn’t been the case with Linear. Over the past year, they’ve helped us add a second location and 16 planes to our fleet. We couldn’t have done that without the work they’re doing.”

Barry Hancock

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Pilot Makers achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Continuous A/B Testing: Data-driven testing to refine ad performance.
Paid Social Campaigns: Budget optimization, audience testing, and more.
Custom Ad Creative: Full creative strategy, design, and messaging
RLSA Campaigns: Remarketing lists for search ads to re-engage potential customers.

The Results

In the first 6-months of working with Linear, Pilot Makers achieved:

858%

Total Conversions

50%

Conversion Rates

17%

Cost Per Acquisition

“Working with Linear has been great for our business. We’ve been working together for over a year and Linear continues to be a huge part of the growth here at Pilot Makers!”