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Carlyle Capital saw a 69% decrease in cost per conversion and a 278% increase in total conversions

Smarter investing starts here: How we helped Carlyle Capital scale lead generation without overspending.

Industry

Financial Services

Audience

B2B

Company size

11 - 50

Headquartes

Los Angeles, CA

Their Story

Carlyle Capital, a private equity firm, wanted to capture more qualified leads. Linear restructured their paid advertising strategy, improving ad targeting and refreshing landing pages. These improvements resulted in better lead generation and a significant increase in client acquisition, helping Carlyle Capital scale its operations.

“From the first conversation, Linear felt like the right fit. Their focused approach and deep understanding of paid advertising resulted in a big increase in leads for us. Our campaigns now perform at a level we hadn’t thought possible.”

Mark Atalla

How We Delivered Success

Through a combination of creative and data-backed strategies, we helped Carlyle Capital achieve scalable growth:

Custom Landing Page Design: Optimized pages for higher conversions.
Continuous A/B Testing: Data-driven testing to refine ad performance.
Paid Social Campaigns: Budget optimization, audience testing, and more.
Granular Keyword Targeting: Precise keyword matching to drive relevant traffic.
Custom Ad Creative: Full creative strategy, design, and messaging

The Results

In the first 6-months of working with Linear, Carlyle Capital achieved:

+278%

Total Conversions

+110%

Conversion Rates

-69%

Cost Per Acquisition

"Their strategy reduced acquisition costs without sacrificing lead volume. Now, we generate a steady flow of high-quality inquiries, and we’re no longer burning budget on low-intent traffic."